NYX Professional Makeup

Introduction:

NYX Professional Makeup is a cruelty-free and vegan cosmetic brand that prides itself on inclusivity and professional-grade makeup for everyone. With a strong belief in accessible artistry, the brand embraces all genders, skin tones, and walks of life.

Challenge:

NYX sought to enhance its digital presence by creating dynamic, visually appealing social media creatives and web banners that resonated with its diverse audience while staying true to its bold and artistic brand identity.
My Scope of Work:
I was tasked with designing social media creatives and web banners aligned with NYX's vibrant and inclusive image. I focused on showcasing the brand's diverse range of products while embracing its core message of self-expression through makeup artistry.

Result:

The creative campaigns successfully boosted NYX's engagement across digital platforms, strengthening its connection with a diverse audience. The designs captured the brand's energy and commitment to inclusivity, reflecting their motto: "Proud artistry for all."