Maybelline New York

Introduction:

Maybelline New York is a global beauty brand known for its trendsetting looks, makeup designed for all skin tones and styles, and its ability to provide fast, on-the-go beauty solutions. Present in over 120 countries, Maybelline is the #1 makeup brand globally.

Challenge:
The challenge was to create compelling social media content and web and app banners that could communicate Maybelline's promise of accessible, everyday beauty while keeping up with fast-paced trends and reaching a global audience.

My Scope of Work:
I developed social media creatives and designed web and app banners that highlighted Maybelline's diverse range of products, while aligning with their fast, trendsetting, and urban-inspired image. The focus was on creating visuals that were eye-catching and representative of Maybelline’s vibrant, New York City roots.

Result:
Social media and web creatives played a pivotal role in driving consumer engagement and brand awareness across various platforms. The campaigns captured Maybelline’s essence of bold, everyday beauty, successfully resonating with a global audience and reinforcing its position as a trendsetter.