Ecko Leather

Branding, Identity, and Website Design
Core Values: Eco-Friendly (EC), Compassionate (KO)

Overview & Challenges
Ecko Leather, a premium vegan leather brand, sought a distinctive identity that balanced luxury with sustainability. Their goal was to appeal to conscious consumers without sacrificing a high-end aesthetic. The challenge was visually communicating their dedication to eco-friendliness, compassion, and modern luxury while ensuring the website provided customers with an intuitive, engaging experience.

Solutions

1. Brand Identity & Logo Design:

I created a sleek logo incorporating elegant curves in the lettering to convey softness and sophistication. A carefully placed leaf symbol emphasized the brand’s commitment to veganism, highlighting the power of plant-based alternatives. The rich, earthy colour palette brought a sense of nature and sustainability, while subtle gold accents added a touch of luxury.

2. Website & UX Strategy:

The website was designed with a clean, modern aesthetic, ensuring a smooth user experience. Focused on product storytelling and sustainability education, the site combined seamless navigation with visually appealing content reinforcing the brand's core values.

Outcome

Ecko Leather’s brand now confidently communicates its eco-friendly mission with a premium feel. The curved logo with the leaf symbol resonates with the values of veganism, while the sleek website positions the brand as a leader in ethical fashion.