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Apna Yoga
Project Type
Branding & Identity
Overview:
Apna Yoga is a wellness brand committed to making yoga accessible to everyone, regardless of age or experience. Founded on the belief that yoga can help us live better lives and positively impact the world around us, Apna Yoga's mission is to promote holistic health and well-being.
Scope:
I worked on the logo and branding, crafting a visual identity that reflects Apna Yoga’s inclusive and nurturing philosophy.
Design Approach:
The logo was designed to evoke calmness and balance, incorporating soft, flowing elements that symbolize both meditation and movement. The branding focused on warm, inviting colors and approachable typography, ensuring that the brand feels welcoming to all, from beginners to seasoned practitioners.
Outcome:
The new branding positioned Apna Yoga as a welcoming and inclusive space, resonating with the brand’s mission of making yoga accessible and promoting holistic well-being.
